 UK hoteliers post another solid month of figures
30 August 2011: UK hoteliers have enjoyed another strong month in July according to preliminary hotel figures from PKF Hotel Consultancy Services.
In the capital, room occupancy was over 90% in July, up 0.6% on the same time last year, to an impressive 92.5%. Room rate increased by 6.1% to £163.01 and rooms yield was up a robust 6.7% to £150.80.
In the regions, the figures were steady. Room rate was up 1.6% from £67.05 in 2010 to £68.13 in 2011. Room occupancy was up 1.8%, from 77.9% last year to 79.3% this year, while rooms yield is up 3.4% overall to £54.04.
Looking at individual cities, Manchester had another strong month with room rate increasing by 2.6% to £67.37, room occupancy increasing 5.7% to 82.5% and rooms yield up an impressive 8.5% to £55.58.
Edinburgh had a slower month with room occupancy down 1.0% on the same time last year, but at 91.1%, occupancy is still strong for the city and reflects Edinburgh’s on going attraction for tourists, particularly as it gears up to the festival in August. Room rate was up slightly, by 0.4% to £86.52, but overall rooms yield was slightly down on last year from £79.33 to £78.85.
Finally, Leeds had a steady month with room rate increasing 0.7% to £59.69, room occupancy falling slightly by 0.1% to 77.6% and rooms yield therefore up marginally by 0.6% to £46.30.
Robert Barnard, partner for Hotel Consultancy Services at PKF, commented: “Following the robust figures for hoteliers in June it is great to see continued, steady improvements for many hoteliers across the UK during July.
“The capital in particular has benefitted from the official summer season, and possibly some staycations, with tourists checking into London. Unfortunately the August figures may reflect a different picture as the riots which occurred during the month could have a negative impact on hotel bookings.
“Continuing uncertainty for the global economy may also be a factor which affects the figures for August, as well as the coming months, but it is too early to say for certain at this stage.”
ENDS
For further information, please contact: Andy Konieczko, PR Manager, 020 7065 0537, andrew.konieczko@uk.pkf.com
Preliminary data for July 2011
| Rooms department | 2011 | 2010 | % change |
| UK Regional hotels | 395 | 395 |  |
| Average daily room rate per occupied room | £68.13 | £67.05 | 1.6% |
| Average daily room occupancy | 79.3% | 77.9% | 1.8 |
| Average daily rooms yield per available room | £54.04 | £52.26 | 3.4 |
| Approximate number of rooms per day | 60,300 | 60,100 | |
| London hotels | 74 | 74 | |
| Average daily room rate per occupied room | £163.01 | £153.67 | 6.1 |
| Average daily room occupancy | 92.5% | 92.0% | 0.6 |
| Average daily rooms yield per available room | £150.80 | £141.37 | 6.7 |
| Approximate number of rooms per day | 21,100 | 21,100 | |
Notes to Editors:
1. PKF (UK) LLP is a leading firm of accountants and business advisers with more than 1,500 partners and staff operating in 23 offices in the UK mainland firm, incorporating a wholly-owned financial planning company and associated offshore practices. The firm specialises in advising growing and entrepreneurial/owner-managed businesses, AIM and fully listed companies, and also has extensive experience in the public and not-for-profit sectors. Principal services include assurance and advisory; taxation; consultancy; corporate recovery and insolvency; corporate finance and forensic. The firm has particular expertise in advising sectors such as hotels and leisure; mining and resource; public sector; real estate and construction; professional practices; not-for-profit; and medical. The firm’s web site is www.pkf.co.uk
2. PKF (UK) LLP is a member firm of the PKF International Limited (PKFI) network of legally independent member firms. The PKFI member firms have around 2,200 partners and more than 21,000 staff in around 125 countries.
3. PKF (UK) LLP has been providing hotel consultancy services since the early 1970s and, in that time, has undertaken thousands of assignments throughout Europe, the Middle East and Africa and further a field. Services include: market evaluation and financial feasibility studies; operational and profit improvement reviews; asset management; business valuations; international property services; corporate strategy and planning; litigation support. PKF’s web site features regular articles from the firm’s hotel consultancy services experts on industry topics – the address is www.pkf.co.uk/hotelcons
4. PKF (UK) LLP’s hotel trends surveys feature a broad range of hotels across the country although mainly in the 3 – 4 star categories and featuring rather more chain operated hotels than those operated independently. While there are a fair number of hotels in country and rural areas, there is a predominance of hotels in towns and cities. In London, supply featured is mainly in the 3 –5 star categories.
5. Final data for June 2011
| Rooms department | 2011 | 2010 | % change |
| UK Regional hotels | | | |
| Average daily room rate per occupied room | £64.18 | £63.73 | 0.7 |
| Average daily occupancy | 78.5% | 74.6% | 5.2 |
| Average daily rooms yield per available room | £50.38 | £47.58 | 5.9 |
| Approximate number of rooms per day | 96,800 | | |
| London hotels | | | |
| Average daily room rate per occupied room | £162.49 | £142.88 | 13.7 |
| Average daily room occupancy | 89.9% | 88.2% | 1.9 |
| Average daily rooms yield per available room | £146.08 | £126.06 | 15.9 |
| Approximate number of rooms per day | 40,400 | | |
6. Definition of the key terms used in the surveys table are given below:
7. Room occupancy: the ratio of total occupied rooms to total available rooms
8. Average achieved room rate (AARR): rooms revenue divided by the total number of guest rooms occupied during the year.
9. Rooms yield: room occupancy multiplied by the average achieved room rate (also known as RevPar).
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